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(AGENCY’S) 60 Second Impact
60 Seconds of Information Impacting You and Our Fast Forward Economy

February 2005 --

Estimated Reading Time: 60 Seconds

60 Second Articles

1. An Education In Product Placement: The Apprentice
2. The Importance Of Writing A Plan: Are You Planning To Fail?

3. View Your Web Site Like A Spider!
4. Amazon’s New Search Engine Allows You To Visit Storefronts

5. The 60 Second Close: Planning & Differentiation

6. Wine tips?

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1. An Education In Product Placement: The Apprentice

• Since last season, major corporations have been jumping on The Apprentice’s product placement bandwagon to jumpstart their name awareness and product sales. When GE’s new mortgage company, Genworth needed immediate credibility, it turned to The Apprentice. Others have included Mattel, Crest Toothpaste, QVC Shopping Channel and Pepsi.
  
  
• Burger King went to The Apprentice for much needed assistance as their unit sales growth continues to lag. BK took advantage of the monster Apprentice audience to introduce its new Western Angus Steak Burger.

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2. The Importance Of Writing A Plan: One Key To Success

• I’m sure you have heard of the saying, “Failing to plan is like planning to fail.” Most people don’t like to write a plan for two simple reasons –- it’s hard work and one doesn’t know what to write. There is also the image that a plan has to be a 150 page binder, when in fact it doesn’t. Southwest Airlines was planned out on a cocktail napkin. It doesn’t matter how big or small you plan is as long as you’re able to take your thoughts and put them in writing on a piece of paper. And by the way, this is just paper –- you’re plan is not etched in granite; it can change at any time, or any day.

• The true fact is this -- if you can't write a plan that says what you want, you can’t communicate it. And if you can’t communicate it to others, then you’ll never get what you planned for

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3. View Your Web Site Like A Spider!

• Would you like to see your website as a search engine spider sees it? Use this search engine spider simulator to pinpoint trouble spots that could be preventing you from receiving the ranking you want. Just click on: http://tools.summitmedia.co.uk/spider .
  
  
• Simply enter the URL, and you will receive in return an overall grade for your page. You also get instructions on areas of your site that need improvement.

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4. Amazon’s New Search Engine Allows You To Visit Storefronts

• Amazon’s “A9” search engine differentiates itself from the other search engines by showing images of storefronts and products along with the search. According to USA Today, Amazon said it took pictures of every city block in the U.S.'s top ten markets with trucks outfitted with modified roof-top cameras.

• SearchEngineWatch.com says, “A9’s new nationwide yellow pages directory comes with a twist -- thumbnail images of business storefronts that let you take a virtual walk through the streets of 10 major U.S. cities.

• "We allow people from their computer to look at the street, to walk to the left, to walk to the right, to see the neighborhood, to see parking -- it's virtually like you're there," said Udi Manber, president of A9.com. "Pictures get you information faster than any other way. Very often you remember a place but not its name. This is a very easy way to find it."

• Visit a unique experience by clicking on A9 at: http://A9.com

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5. The 60 Second Close: Planning & Differentiation

• It’s easy not to plan, just as it’s easy to come up with a product that is like everyone else’s. But taking this route is a direction towards disaster. You can be like everyone else, or you can step out from the crowd. It starts with planning and ends with differentiation. We can get you there. Email me today at chrisl@intellmkt.com.

6. Wine tips?

· Are you interested in “best buy” wines priced under $15? If so, let me know and I’ll include my tips in future newsletters. Just email me at the same address listed on paragraph above and put “wine” in the subject line.

Best Wishes

Chris Lambrecht

Intelligent Marketing Solutions

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