Chris Lambrecht’s Strategic Marketing Thoughts
60 Seconds of Information Impacting You and Our Fast Forward Economy
November 2004 --
Estimated Reading
Time: 60 Seconds Per Article
60 Second Articles
1. The Upcoming Radio Revolution
2. The
Real Truth About The Spyware Epidemic: Nothing Can Really Stop It
3. Cell Phone Ringtones: An Exploding Billion Dollar Music
Industry Business
4. Follow The Money Path: It’s In The Good Service And
Customer Connections
5. The 60 Second Close: Don’t Blink; You Could Be Left
Behind
6. We’ve moved!
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1. The Upcoming Radio Revolution
- The
rising popularity of satellite radio is shaking the corporate offices of
major communications companies. Could the day come when commercial radio
becomes a stepchild to the satellite services? Could the day come when
regular radio advertisers realize that their target audience listens to
satellite radio, rather than their own hometown station?
- In
seeing this vision and the pure attractiveness of commercial free
satellite radio, Clear Channel Radio,
the country’s largest owner of radio stations, is scaling back their
commercial load and station promotions. Their “Less Is More” campaign (http://clearchannel.com/Radio/home.aspx)
promises that by eliminating some of the advertising and promotional
clutter, radio will then become more valuable to advertisers and
listeners.
******************
2. The Real Truth
About The Spyware Epidemic: Nothing Can Really Stop It
- The
influx of spyware into computers, mostly PC’s, has reached epidemic
proportions. They slow down your computer, create unwanted pop-ups and can
also prevent you from visiting some of your favorite web sites.
- As
more new spyware is created daily, there is not one single anti-spyware
software program that can stop this invasion. As a result, having more
than one anti-spyware program installed on your computer is quite common
and could be more effective at discovering spyware attacks.
- There
are hundreds of anti-spyware programs available … some are free, some are
subscription-based … but the truth is that these programs simply rely on a
database of spyware, with some software programs maintaining a better and
more current database than others.
- If a
specific spyware is not listed in your anti-spyware program’s database,
then that particular breed of spyware won’t be caught. Your best bet?
Choose a subscription-based anti-spyware program, like Pest Patrol or Spy Sweeper, over a program that’s free.
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3. Cell Phone Ringtones: An Exploding Billion Dollar
Music Industry Business
- Synthesized
hit tunes that can be downloaded onto cell phones has become such a huge
money-maker that it now being officially recognized as an integral part of
the music industry by Billboard
Magazine.
- Famous
for its Billboard Top 100, the
weekly publication has launched a new chart -- the Billboard Hot Ringtones Chart -- that will reflect the Top 20
ringtone sales for each week.
- Thousands
of ringtones are easily available on the Internet, from synthesized
versions of national anthems, classical music to golden oldies and rap.
******************
4. Follow The Money Path: It’s In The Good Service And
Customer Connections
- For
most companies, the strategy is the same -- have a great product that
people need, then introduce that product and build long-term customer
relationships.
- Have
you ever seen a business succeed with just one-time only customers? Isn’t
every business based on building relationships? And isn’t growth directly
related to covering the needs of customers and staying one step ahead
them?
- Every
business relies on the loyalty of their customers to flourish. Building
loyalty means connecting and nurturing. It involves treating your
customers like your friends … and wouldn’t you go overboard for your own
friends?
- Building
loyalty starts with making a connection -- a connection that goes beyond
the products and services you offer.
- When
profit margins are slim, the onus has to be on service after the sale and
on developing a connection that converts a one-time customer into a
lifetime customer.
******************
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5. The 60 Second Close: Don’t Blink; You Could Be Left Behind
- It
doesn’t take long to feel outdated; it doesn’t take long to fall behind
the curve and realize, for example, that the prime media for teens is
Instant Messaging and the companies that utilize an instant message
advertising campaign will be the most successful at reaching this target
audience.
- Our
job as a virtual marketing department is to keep our clients up-dated and
even one step ahead of everyone else. Feeling alone in this fast changing
world? Not familiar with the media of choice of your target audience? Call
me today at 770-457-3700 and we’ll bring you up to speed.
6. We’ve Moved!
We are now located in our new office space in Sandy
Springs, just a minute from I285 and Roswell Road. Our new address is 521 Village Trace, Bldg. 10A, Marietta, GA 30067. Our phone number remains (770) 457-3700.
Sincerely,
Chris Lambrecht