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January News Flash
January 2008
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Don't Just Add New Customers |
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| Don't Just Add New Customers
Strategic Flashes in 2008 At times, we come across an article or thought that we think will be so valuable to your business that it merits it's own email. We'll call these "Strategic Flashes." From McEwen's book, Married To The Brand "There's a crucial difference between a customer and an engaged customer. Gaining customers should never be a company's objective; building customer engagement should be. Management should be held accountable for building engagement, and not simply for increasing sales volume. Sales increases may not be profitable; engagement growth, in contrast, is." Come visit our website! Need more engaged customers? Email me today: chrisl@intellmkt.com |
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