Intelligent marketing solutions, Atlanta Georgia

60 Second Impact

February 2008
 
 
Contents
60 Second Articles





 

60 Second Articles

Chris Lambrecht's 60 Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy

April 2008 - Estimated Reading Time: 60 Seconds

60 Second Articles:

1. The New Media Empire: A Shift Every Business Needs to Know About
2. Customers as Publishers: Online Comments Make or Break Your Business
3. Customers as Video Producers: Broadcasting Live From Your Business
4. The 60 Second Close: Coming to Terms with the New Media Empire
5. Random Stuff

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1. The New Media Empire: A Shift Every Business Needs to Know About

  • The media empire is no longer the conglomerate of companies that make up the various TV networks, cable companies, radio stations and newspapers.
  • The media empire today is your customer. Your customers have the ability to upload comments and testimonials about the experiences they encounter with your business and your product. They can also upload videos and photos of your achievements and failures. And, like a mobile television station, they can even broadcast live from your business.
  • Realizing that every customer can be in the media business means a shift in your sales and marketing strategy. Your customers have the power to make or break you. They don’t let companies get away with mediocre products or bad service or even hidden restrictions found in fine print. Their media empire will broadcast their experience to the world.
  • The companies that understand this online shift are the ones that will succeed the easiest.

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2. Customers as Publishers: Online Comments Make or Break Your Business

  • “Once upon a time” our city had one or two movie reviewers who told us about the best and worst movies, one or two restaurant reviewers who could make or break a restaurant with the stroke of their pens and one or two consumer reporters who told us about the pros and cons of household products, what to buy and what not to buy.
  • With the popularity of consumer Web sites such as The Consumerist (www.consumerist.com) and the thousands of specialty review sites and forums, every single person can review your product or service and publish their comments for world-wide viewing.
  • Here’s our recommendation: Understand the power of testimonials and that what other people say about you is now much more important than what you say about you. Be proactive in seeking out testimonials for placement on your Web site. Treat every customer like royalty, and start a conversation. The more conversations you start, the better your business will be.

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3. Customers as Video Producers: Broadcasting Live From Your Business

  • With palm-sized video cameras or even the video camera function on a cell phone, customers can easily record the experience they have with your business. Once it’s recorded, the video is uploaded to YouTube for world-wide viewing.
  • Here’s some breaking news! Now there is software available that enables your cell phone to stream live video to a Web site. Programs such as Quik (www.quik.com) Flixwagon (www.flixwagon.com) and Pocketcaster (www.pocketcaster.com) give customers the ability to broadcast live and in living color from anywhere. Imagine a guest in a restaurant broadcasting live while enduring bad service when waiting for their food to arrive.
  • Here’s our recommendation: As a business owner, your first thought might be that every negative action is going to be recorded and uploaded. We take the positive side and believe that the new media empire may motivate many companies to enhance their customer experiences. We believe the goal should be to make every one of your customers say, “Wow.”

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4. The 60 Second Close: Coming to Terms with the New Media Empire

  • The online shift to the power of your customer means there is no room for mediocrity. It’s time to examine and re-examine every customer touch-point in your business.
  • It’s time to come to terms with the fact that your customer has the power to tell the world about you. But is there anything wrong with that? Should we be afraid that our weaknesses will be exposed? Should we be afraid someone will find out about our bad service? If we fear this, then we shouldn’t be in business.
  • Now is the time to make your business great. The new media empire gives us no choice.
  • Want help in making your business great? Call us today at 770-457-3700. We can help you get there … faster (and greater) than ever.

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5. Random Stuff

  • Want to track specific new info as it enters the web? Try Google Alert . Simply type in your phrase or words of interest, and Google will automatically notify you by email when its search spiders pick up a newly added entry of your phrase.
  • Want to watch your favorite TV program on your terms? And maybe view it on your computer? Check out Hulu at www.Hulu.com and watch any of the networks’ TV shows that you want.
  • Got an important document that needs to get out, but there’s no one around to proof it? Visit Gramlee at www.Gramlee.com. Just paste your rough copy into a text box on Gramlee’s Web site, hit submit and in about two hours, your text is e-mailed back to you, expertly proofed and corrected by real human editors.
  • Want to learn more about wine? http://www.atlantawineschool.com/ has courses that fit every level and budget. We highly recommend them.

Best Wishes,
Chris Lambrecht

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Best Wishes,
Chris Lambrecht
Intelligent Marketing Solutions

Member

IMC, Georgia Chapter
http://www.imcgeorgia.org



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