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60 Second Articles
Chris Lambrecht's 60 Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy
October 2008 - Estimated Reading Time: 60 Seconds
60 Second Articles:
1. How To Reach Consumers Distracted By Elections And An Economic Crisis
2. Unveiling The SEO Secret Of LinkedIn
3. Texting Surpasses Cell Phone Calling. Does This Surprise You?
4. The 60 Second Close: Now Is The Best Time To Market.
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1. How To Reach Consumers Distracted By Elections And An Economic Crisis
- It’s clearly a challenge to reach your target consumer with your advertising sales message, especially now during the home stretch of election season and during an economic crisis. So, how do you get your “share of awareness” and break through the clutter at a time like this? Here are three non-traditional methods to reach your target audience:
- Go back to your best customers and send them a handwritten note, inviting them to a special private “VIP Sale” or a non-selling special event, such as a guest speaker series on a relevant topic.
- Re-focus your staff training on the importance of providing royalty service to your customers and to be more knowledgeable about your product and service. Make sure they have a “value story” to tell that differentiates you from your competitors.
- Accelerate your networking opportunities. People prefer to do business with people they know rather than with strangers. The more personal exposure you get in your marketplace, the more people will know you and ultimately prefer to do business with you.
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2. Unveiling The SEO Secret Of LinkedIn
- LinkedIn is a social network that many of you are already familiar with. Its positive strength is that it is a network for business professionals. It helps put people together and sets up new and potentially profitable business relationships and opportunities.
- Here’s a secret (well now it’s out of the bag) that few people know about. Besides being a great business-networking tool, LinkedIn helps your SEO efforts by developing links, which Google loves. LinkedIn does not use the “nofollow” attribute on its links as other networking sites do.
- How does this impact you and your Web site? Participating in LinkedIn enables you to build links between your Web site and your blog. For more information on LinkedIn, click on www.linkedin.com
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3. Texting Surpasses Cell Phone Calling. Does This Surprise You?
- This shouldn’t surprise you if you have teens in your household, but to make it official, the number of text messages received or sent via cell phones has now surpassed the number of calls made. More people are using their cell phones for text messaging.
- A Nielson survey (www.nielsen.com) reports that during the second quarter of 2008, a typical U.S. mobile subscriber placed or received 204 phone calls each month. In comparison, the average mobile customer sent or received 357 text messages per month — a 450% increase in the number of text messages circulated monthly during the same period in 2006.
- If this is your target market, we suggest that if you are currently collecting email addresses, you may also want to be collecting cell phone numbers and starting a “Text VIP Club” for your business.
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4. The 60 Second Close: Now Is The Best Time To Market
Advertising is down. People are worrying about their bottom line, and therefore spending less. As such, it may absolutely be the best time to gain market share.
Even if your reducing headcount, you can still make a positive impact with fewer dollars to spend. We’ll show you how. Email me today at
chrisl@intellmkt.com or take a look at our newly designed website, www.intellmkt.com
Best Wishes,
Chris Lambrecht
Intelligent Marketing Solutions
Our New Address:
521 Village Trace
Bldg. 10
Marietta, GA 30067
Member
IMC, Georgia Chapter
http://www.imcgeorgia.org
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