60 Second Articles:

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1. You May Not Be Able To Beat The Economy, But You Can Outlast Your Competitors
By the time you read this, Americans will have selected a new president and for the next month or so, the pundits will continue to analyze what went right, what went wrong and who voted for whom and why.

The arrival of a new administration traditionally sparks optimism within the economy, but this year will be different. Retail prognosticators are forecasting a gloomy holiday shopping season. Is your business prepared to beat the odds?

Going to battle against the recession is a no-win situation. But if you want to be the one standing when the smoke clears, you’ve got to have a plan to outwit and outsell your competition.

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2. Why You Shouldn’t Lower Prices During These Tough Times
It’s hard to resist the urge to lower the prices of your retail products or services during these times, but you must realize that if you do so, you are taking a risk.

Despite eating into their profits, most companies lower their prices, hoping to bring in additional sales and keep their staff on payroll. This tactic may attract bargain customers, but they’ll most likely abandon you once you increase your prices.

So, what do you do? Rather than lowering your prices, develop a way to increase your value. The reason people won’t pay your price is because there’s not enough value attached to the product.

For example, a high-end steak restaurant, rather than lowering their menu prices, should be adding value by developing a promotion with a high-end retailer like Brooks Brothers.

Discounting and dropping your prices is the penalty you pay when you’re not delivering enough value for the money you’re charging.

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3. How To Get Your Name Listed On Google
Ever “Googled” your name and wished you were listed in the first two pages of results? For many people, having their name listed on Google is part of their Web presence and self-branding program. Does it sound egotistical? Not really, considering that fact the second most popular search criterion on the Web is searching for a person’s professional background, according to Pew Internet American Life Project (www.pewinternet.org).

LookupPage (www.LookUpPage.com) is a powerful marketing tool that helps you promote your name on the web and manage the information people see about you. “The LookupPage product will make sure you have great visibility across the Web and that you are prominently presented on the major search engines whenever your name is being searched online,” according to the site’s

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4. Technology You Can Use, Flightaware
Say you are waiting for a flight to arrive and the arrival board is telling you the flight is on time, but there seems to be lots of other delayed flights. Want to know exactly what is going on with your arriving flight? Go to Flightaware and go to "Live Tracking." Enter the airport or airline and flight number to see exactly where the flight is, its track over the ground, altitude and speed, and when it will land.

Tip: Flightaware has online history of each flight as far as duration, departure and arrival. This will give you some information on how likely your flight is to be on time. Comments left by users about certain flights can also be helpful to select flights. This is a good site to bookmark in your favorites on your smart phone so you can always know where your plane is and when it will arrive.

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5. The 60 Second Close: Being There When The Dust Settles
Some of the best-known companies in the country, in your region and in your neighborhood - your competitors - may not have the endurance to make it through the next quarter. We believe you will succeed. But just as your customers have changed, your marketing needs to change as well. It needs to tell a story of trust and integrity - of something remarkable.

Interested in learning more about how you can outwit and outsell the competition? Want to be there when the dust settles? Then email us today. We can help you get there faster than ever.

Best Wishes,
Chris Lambrecht

Intelligent Marketing Solutions
Email: chrisl@intellmkt.com

Member

IMC, Georgia Chapter
http://www.imcgeorgia.org