60 Second Articles

Chris Lambrecht's 60 Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy

January 2009 - Estimated Reading Time: 60 Seconds

60 Second Articles:

1. 2009 - The Year To Risk
2. All The World’s A Twitter: Claim Your Twitter ID Before It’s Taken
3. New Year’s Top Ten Lists: Why Your Company Should Have One
4. The 60 Second Close: How To Get Better Results

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1. 2009 - The Year To Risk

• Each January, we suggest a theme on which to focus your business activities for the coming months. This year’s theme is “the year to risk.”
• This year, we urge you to take risks and do things differently. Risk introducing a new service or product. Risk trying new online marketing efforts, such as those within the arena of social media. Risk changing your Web site to something that captivates users.
• Risk trying new offline sales and marketing efforts such as networking or speaking – efforts that improve your image as a leader and an authority in your business category.

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2. All The World’s A Twitter. Claim Your Twitter ID Before It’s Taken

• The popularity of Twitter (http://twitter.com) as a social media platform continues to zoom. Up to 10,000 people join Twitter each day, and more companies are jumping on the bandwagon, using Twitter as a micro-blogging conversational tool to “talk” to their customers.
• We urge you to claim your Twitter ID, whether you decide to participate in Twitter or not. A Twitter ID is like a URL. It’s part of your personal brand. Once someone else takes it, you’ve lost it forever.
• Remember when you couldn’t get that domain name for your Web site because someone beat you to the punch? It’s the same situation with Twitter.

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3. New Year’s Top Ten Lists: Why Your Company Should Write One

• Inundated with top ten lists? There’s a reason that people are fascinated with lists. They’re easy to read, easy to remember and easy to talk about. Some lists are ridiculous, some are humorous and some are factual.
• Lists play an important role in your company’s marketing efforts by educating people, in an easy format, about the value of your product. Does your company have a list of the top ten reasons your product or service differs from your competitors’ or the top ten characteristics that set your company apart?
• Having a top ten list gives you and your staff the ability to easily verbalize how your company stands out from the others, especially if you’re in a business sector that’s full of similarity.

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4. The 60 Second Close: How To Get Better Results

• You need to think and act differently. Blending and similarity aren’t going to get you where you need to be during this economy.
• Interested in learning more about the risks you should take in order to succeed in 2009? Do you want a team behind you that will challenge you and put you on a path to success? Then call us today at 770-457-3700. We can help you get there - faster than ever.

Best Wishes,
Chris Lambrecht

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Best Wishes,
Chris Lambrecht
Intelligent Marketing Solutions

Member

IMC, Georgia Chapter
http://www.imcgeorgia.org