60 Second Articles

Chris Lambrecht's 60 Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy

February 2009 - Estimated Reading Time: 60 Seconds

60 Second Articles:

1. Have Your Other Business Issues Gone Away
2. Network TV Is Still Most Widely Used Form Of Media in 2008.
3. The Easiest Way To Make Your Web Site More Readable: Use Verdana
4. The 60 Second Close: It’s Your Call - Hunker Down Or Touchdown

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1. Have Your Other Business Issues Gone Away?

• Many of our clients are currently worried about revenues, but is that what you should be focused on? It depends on your objectives.
• Now might be a better time to focus on gaining market share, process improvements, M&A activities, personnel improvement or a host of other common business issues.
• It’s probably not a good idea in today’s economy, if ever, to spend resources focused on short-term goals vs. longer-term goals.

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2. Network TV Is Still Most Widely Used Form Of Media in 2008

• If you guessed Internet news sites, blogs, or social networks, you’d be way off. Network TV news (NBC, CBS, ABC) is still used by the highest percentage of adult Internet users, with local newspapers and local TV news occupying the 2nd and 3rd positions, respectively, in a recently released survey from Ketchum. Source: www.emarketer.com

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3. The Easiest Way To Make Your Web Site More Readable: Use Verdana

• Is your Web site easy to read? Do your users have to struggle through content that is too small and not formatted or do they encounter words where the letters look the same?
• The best practice for website readability, according to www.webaim.org is to use fonts with styles of letters that are “friendly.”
• “Verdana is one of the most popular of the fonts designed for on-screen viewing. It has a simple, straightforward design, and the characters are not easily confused. For example, the upper-case "I" and the lower-case "L" have unique shapes, unlike Arial, in which the two letters may be easily confused.”
• Go over all of the copy on your Web site and take our recommendation - use Verdana as your font of choice.

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4. The 60 Second Close: It’s Your Call - Hunker Down Or Touchdown?

• The worst you can do during this tough economy is to hunker down and sit it out. We strongly believe that with a proper plan, a targeted strategy and knock-your-socks-off creative, you will succeed.
• But nobody makes it to the Super Bowl of business without the support of a strong team of experienced coaches. We’d like to coach your team to a winning year. Call us today at 770-457-3700. We can help you get there … faster than ever.
  

Best Wishes,
Chris Lambrecht

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Best Wishes,
Chris Lambrecht
Intelligent Marketing Solutions

Member

IMC, Georgia Chapter
http://www.imcgeorgia.org