Intelligent marketing solutions, Atlanta Georgia

60 Second Impact

May 2009

Contents
60 Second Articles
60 Second Articles






Chris Lambrecht's 60 Second Impact

60 Seconds of Information Impacting You and Our Fast-Forward Economy


May 2009 - Is It Time To Re-innovate

Estimated Reading Time: 60 Seconds or Less Per Article


60 Second Articles:


1. Re-Innovate Your Marketing The Nordstrom Way

2. Want A Better Ranking On Google Here's How A Blog Can Help

3. The 60 Second Close: When Did Marketing A Business Get So Complex





1. Re-Innovate Your Marketing The Nordstrom Way



  • As companies transition from this tough economy to the stability of business basics, it's time to re-think and re-innovate your marketing.

  • Whether you're in the business-to-business or business-to-consumer sectors, "personal connection-oriented marketing" still works. Although it's a throwback to the old days of "mom and pop" marketing, it has made Nordstrom a success - even in this economy.

  • Make sure you add "human touch-points" to your sales-building plan. These include a genuine smile and honest conversation, a thank-you note and a post-sale phone call.

  • Make "personal connection-oriented marketing" your competitive edge. Very few companies are taking this approach, believing that shaking a hand and having a conversation takes too much time and is simply old-fashioned.

  • How effective is the personal connection After all these years, through good times and tough times, this strategy still works for Nordstrom and no matter what business sector you're in, it will work for you.






2. Want A Better Ranking On Google Here's How A Blog Can Help



  • Having a difficult time securing a strong ranking on Google for your prime search phrases Getting your company's Web site into the top range of the search results is a difficult and daunting task, especially if having a strong Internet presence is a critical part of your marketing plan.

  • The best solution to this problem is a company blog. A blog can enhance your search engine rankings simply because Google looks at blogs differently than it looks at web sites. Google views blogs as being extremely relevant in terms of the content.

  • In addition, Google likes frequent copy changes. A blog with frequent postings gets spidered more often than a static Web site. Ultimately, the more frequently you blog and the more relevant your posts are to your company's expertise, the more often Google will visit your blog and believe that it is important enough for users to see it, thus giving it a much stronger consideration for a higher placement in the search results.






5. The 60 Second Close: When Did Marketing A Business Get So Complex



  • There's no doubt that your "daddy's same old marketing plan" won't grow today's business. The Internet and an influx of new and non-traditional mediums have made life a little more complex and much more interesting. Blogs, social networks, SEO, WOM, viral marketing, Web 2.0 etc. It's really not all that complex, and the goal is still about developing relationships.

  • Need help separating it all out Need help determining what will work best to reach your target customer Let me know. Our team will figure out what's best for your business and help you get where you need to be,
    cost-effectively.


Best Wishes, Chris Lambrecht


Follow Me On Twitter: http://www.twitter.com


Member
IMC

Georgia Chapter

www.imcgeorgia.org